when user selects i'd like more info in a product panel (not done yet) this div will collect that data and have a small form (or a link to a modal window with a form - scriptaculous?) that the user fills and the system sends to M1. The user info is persistent so they dont have to re-enter their contact info again.
MotorOne provide an extensive range of automotive protection products that maintain and preserve the life and value of your motor vehicle as well as enhancing safety, comfort and your total driving experience.